behind the collab

"EDGE" symbolises the fusion of two brands and the synergy that emerges when we venture beyond our comfort zones.

Victoria (Neon Hope) and Kiki (Kikiito) crossed paths for the first time in 2019 during London Fashion Week. Fate had placed our respective brands side by side at a concept store.

Our collaboration, aptly named EDGE, emerged from our joint commitment to celebrating individuality and embracing the transformative power of stepping beyond our comfort zones. As we embarked on this journey together, we were continually reminded that genuine growth occurs when we dare to push the boundaries of possibility and wholeheartedly embrace our unique essence. This ethos inspires us to embrace challenges, broaden our horizons, and redefine limits, fueling our collective pursuit of innovation and creativity.

From its inception to the final stitch, sustainability was at the forefront of our process. With limited production, we carefully select responsibly sourced Italian leather and employ curated production methods to minimise waste.

We pay homage to artisans while embracing modern technology. Our use of AI and digital artists in marketing creates an intriguing juxtaposition, effortlessly merging the timeless with the cutting-edge. This innovative approach allows us to respect tradition while remaining at the forefront of contemporary trends.

behind the brands


Neon Hope, born with a sunrise, stands on the belief that every day offers fresh promise.

We're a British accessories brand for the bold, the attitudinal, and the ever-moving.

Just as each sunrise paints a unique picture, we embrace the individuality within us all.

Our passionate mission: daily nurturing of mental and emotional well-being.

behind the brands


KIKIITO is a London based luxury brand founded by Japanese born designer Kiki Ito. Fascinated by the simplicity behind contemporary art and architecture, Kiki brings this philosophy into her own limited collections, where every piece remains authentic and personal.

The brand was created with the vision to empower people to stay true to themselves and embrace their individuality.